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Prepared for Laura Ovadia · 3 September 2026

GRZ Technologies
Visibility Strategy

A strategic approach to how you are discovered, understood and recommended, across search and AI.

The visibility landscape

Search is changing. Visibility is no longer just about Google.

Search
Google
→
Rankings
→
Clicks
→
Visits
AI
ChatGPT
→
Citations
→
Recommendations
→
Consideration

SEO builds visibility in search. GEO builds visibility in AI.
Together they shape how your brand gets discovered.

The opportunity

The goal isn’t to “do SEO” or “do GEO.”

SEO GEO CONTENT AUTHORITY SEARCH VISIBILITY AI VISIBILITY WORTH CITING SIGNALS OF TRUST SUSTAINABLE VISIBILITY

The real opportunity is to build a visibility strategy that connects search, AI, content and authority.

Four disciplines, one outcome. Run separately they compete for attention. Run together they compound.

The challenge

The challenge isn’t a lack of opportunity.
It’s the capacity to turn opportunity into action.

Marketing is wearing many hats
SEO, content, brand, campaigns and broader priorities all compete for the same attention.
Specialist capacity is limited
There is not yet a dedicated SEO and GEO function to own visibility strategy.
Prioritisation becomes difficult
When everything is an opportunity, it is hard to know what should happen first and what can wait.
Strategy becomes reactive
The team needs someone who can connect the dots, make decisions and keep the work moving.
What you actually need

You don’t need another vendor.
You need a strategic partner.

A partner who helps your team answer

What should we do?
Why does it matter?
What comes first?
What’s working?
What isn’t working?
Where do we go next?

We answer those for you, every month.

The road ahead

What this is for.

You need
We deliver
Brand awareness
Get found by your ideal customer
Credibility
Be seen as the trusted name in your category
Proactive marketing
Show up where buyers are looking, instead of waiting to be found
Presence across a long buying cycle
Stay visible from first research to final decision
Lead generation
Turn that visibility into qualified inbound
A strategy, not just execution
A clear plan and a partner to build it with
Our approach

An integrated visibility strategy, built around your business goals.

01
Diagnose
Where you stand today, and why
→
02
Prioritise
Identify the highest-impact opportunities
→
03
Execute
Content, technical fixes and implementation
→
04
Measure
Understand what is working
→
05
Optimise
Adapt the strategy to what we learn

The plan changes as the data does.

The team

Who that partner is.

Ana Palombini
Ana
Strategy, content & visibility
  • Strategic planning and prioritisation
  • SEO and GEO strategy
  • Content strategy and positioning
  • Research, messaging and competitive analysis
Cristoforo Perrone
Cristoforo
Technical, data & AI systems
  • Technical SEO and site architecture
  • AI visibility monitoring and tooling
  • Competitive intelligence systems
  • Measurement and reporting infrastructure

Two specialists, not one generalist. You get the strategic and the technical side of visibility, without needing to build that team internally.

What clients say

Clients, in their own words.

Coca-Cola HBC
“

We turned to Ana when we needed our content to resonate with decision-makers and stand out in a crowded market. Working together was seamless: her structured, transparent approach made the process smooth from start to finish. The result elevated Costa Coffee’s B2B positioning in Switzerland. What really stood out was her efficiency, speed, and flexibility (qualities that made a real difference in our collaboration where we needed fast results).

Diana Bischofberger
Diana Bischofberger
Coffee Brand Management, Coca-Cola HBC
Sirma Group
“

Ana integrated seamlessly with our team. Her communication is always clear, timely, and purposeful, which makes collaboration smooth and efficient. What I especially appreciate is her proactivity: she doesn’t just wait for instructions, she anticipates needs, suggests angles, and takes real ownership of the projects. It feels like working with someone who’s genuinely invested in our success. Everyone is really happy with Ana’s work and ongoing collaboration these past years.

Darko Bosancic
Darko Bosancic
SVP T&H, Sirma Group
Working together & investment

Three levels of support, and what each one costs.

Tier 1Clarity
Tier 2Growth
Tier 3 · RecommendedPartnership
Core promise
Know what to do
Know what to do, plus ongoing guidance
A strategic team alongside you
Our role
Strategic advisor
Ongoing strategic support
An extension of your team
SEO
Opportunities and priorities identified
Ongoing analysis and optimisation
Continuous management
GEO
Where you stand in AI answers
Ongoing monitoring and correction
Continuous management
Content
Topics and priorities identified
Ongoing direction and guidance
Continuous ownership
Competitive intelligence
Baseline
Tracked, with alerts
Read continuously
Working with your team
You execute, we advise
You execute, we steer
We work hands-on alongside you
Best for
Teams with execution capacity
Teams needing specialist guidance
Lean teams needing strategic capacity
Investment
€3,500/ month
€5,500/ month
€7,500/ month
Next steps

What happens next.

Today
Choose a level
The only decision we need from you
Week one
Kickoff
Everything we need from you, in one session
First 30 days
Baseline
Where you stand, what comes first, and the roadmap
Month two onwards
The loop
Running monthly, reviewed with you

AI engines take around twelve weeks to reflect changes to a site. Work starting in September is visible in what buyers see through Q4.